Forget algorithms: build quietly, sell smartly

I started obsessing about social content.
But I’m writing more about newsletters lately.

Have you noticed that business owners with an email list never complain about the algorithm?

Why 👇

Because smart online entrepreneurs don’t play the algorithm game.

They build their audience to sell their products or services quietly.
Via email copywriting.

On top of this, it’s a damn fine introvert-friendly way to run an online business.

Audacious introvert score: 5/5 ⭐️⭐️⭐️⭐️⭐️

So, where to start?

Focus on the Job to be done.

Framework #22: Jobs to be done

This framework focuses on the problem you solve for people (‘the job’), not just the topic.

👉What are your buyers trying to accomplish?

👉What is a burning problem your customer is facing?

👉What progress or transformation are your customers looking for?

Interview customers 1:1. Do the things that don’t scale. Understand the buyer’s context. Win 💰

Example:

Instead of “I publish about X,” you define the job you’re helping someone accomplish (e.g., “help me discover new words to sound smarter” or “help me train my rescue dog without losing my mind”). This clarifies the purpose of your newsletter and who it serves.

I took these examples from Patt Flynn’s podcast #886. Link below.

How to apply it: Define your newsletter’s job as specifically as possible, then frame your content around delivering that outcome.

A well-defined Job to be done makes the value proposition obvious and helps the audience self-select into your newsletter, service or product.

Results:

• Better product solutions

• Targeted positioning

• Compelling marketing