15 of the best copywriting books for beginners

I asked 47 copywriters for their best resources on the craft.

Here’s the full list of 15 recommended books for new copywriters:

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman

• The Boron letters - Gary C. Halbert and Bond Halbert (available online here)

• Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone - Drew Eric Whitman

• Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To! - Jim Edwards

• Influence: The Psychology of Persuasion - Robert B. Cialdini

• Copywriter's Handbook - Robert W. Bly

• Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath & Dan Heath

• The Elements of Style - William Strunk Jr., E. B. White

• Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle - Sabri Suby

• Writing Tools: 50 Essential Strategies for Every Writer - Roy Peter Clark

• On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction - William Zinsser

• The Copy Book - How some of the best advertising writers in the world write their advertising - D&AD

• The Elements of Eloquence: How To Turn the Perfect English Phrase - Mark Forsyth

• Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter - Eddie Shleyner

• Crossing The Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers - Geoffrey A Moore

If I could only choose 1 recommendation, it would be:

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman