It took me years to start writing on the internet. And only one conversation to change it all.
When I was a student, I experimented with creating my own blog. A place where I could share ideas, spark interest, and educate anyone interested in Nanotechnology applied to medicine.
The catch? I never actually told anyone about it.
I was scared to be perceived as ‚silly‘, that my insights were not good enough, and honestly, I was just embarrassed about my potential future employer finding out and judging me on it.
In hindsight, all the worries and negative thoughts only existed in my own head.
I turned things around the moment I reached out to a fellow scientist who was writing openly about failure and passing her learnings along openly.
And I want to share her words with you in case you want to start your own thing:
Starting a blog/newsletter is a gradual process.
Writing down your thoughts can be quite helpful, even if you don’t advertise your blog. Writing = clarity.
If someone is willing to sift through all the stuff you will ever write about before hiring you… Good luck 😉
Spoiler alert: I started my blog and a few fearful years of later started writing (almost) weekly on LinkedIn. I can’t imagine stopping anytime soon.
Today, we discuss the 1% Rule of content creation by Kit CEO Nathan Barry 👇
Framework #31: the 1% Rule of Content Creation.
by Nathan Barry
Taking charge of your online brand starts with hitting publish (or send).
Here’s the rule in a nutshell:
90% of people just consume
9% actually do something
Only 1% document the journey and share what they've learned
But why do people really flip the switch from reader to creator?
While there is no right answer, the main drivers I have seen are:
They truly enjoy it. On a recent Growth in Reverse episode, Milly Tamati (founder of Generalist World) talks about posting on LinkedIn every weekday. The only way that’s sustainable? she truly enjoys what she creates. As a side effect, readers enjoy it too. Milly builds new apps in public, asks for speaking gigs without overthinking, and just goes for it. That energy helped her grow a 40k+ newsletter and a thriving community of generalists.
They know organic content works to crete opportunities. After leaving the Diary of a CEO, Grace Andrews started building in public on YouTube. She’s honest about the messy parts: hiring, creator-entrepreneur life, behind-the-scenes client work. Her views dipped after announcing her departure, but she made a promise to publish one video a week for a year. The payoff? She’s finalizing a book deal, speaking all over the world, and landing high-value partnerships simply by showing up.
They want to grow their company. Nathan Barry (CEO of Kit) doesn’t just talk about building in public, but he’s been doing it since the early days when all he had were failed app ideas. What makes his approach stand out is how open he is about the full journey: wins, losses, experiments, and even the numbers behind his business. Nathan talks about hitting his first $10M ARR and traces it back to one thing: the right people paying attention to his work. Not thousands. Not fame… Just the specific people who could unlock opportunities.
The barrier to joining the influential 1% isn't talent or connections. It's the willingness to share what you're learning as you go.
Are you posting every [frequency of choice] to make your business known? Nobody can compete against you showing up.
Keep up the audacity,
Laura
