Posting personal stuff for engagement?😳

The audacity 🤯

I started this newsletter with the vision of reporting what I learned from the content creation world to build your own business online.

And now, 100+ audacious introverts are tagging along for the journey!

Thank you all for the audacity to show up for yourself.

If you made it until here, you probably have been asking yourself at some point:

Where is the line in sharing personal stuff when building your personal brand online?

The short answer: the line is where you want to draw it.

The long answer: The 5-step framework on deciding what to share online

Framework #24: The 5-step personal branding guardrails

From Grace Andrews

Until very recently, Grace was the marketing mastermind behind the Diary of a CEO and Steven Bartlett.

In the audacious introvert spirit, Grace QUIT (😱) her job to build something for herself and is sharing her learnings weekly on her brand new YouTube channel.

But where are the lines between building in public and oversharing 🫠?

Here is her 5 step framework on deciding what to share online:

Step 1: Define your goals.

Becoming a trusted voice in your industry ≠ becoming a lifestyle influencer.

Clarify your long-term goals first before you make any content decisions.

When you are creating, is the content bringing you closer to what you want to be known for?

Step 2: Establish your boundaries

Yes, personal stories for sure create more engagement, but consider the cost of living a public life.

As a rule of thumb, draw the line between career goals and offline family moments if you are not aspiring to a Kardashian-type of fame.

Focus on: what part of my life is work?

Step 3: Be consistent with what part of your personality you ARE sharing.

Rituals, habits, and sharing tools you are using exist within your work life and can help humanize your brand.

What things or topics do you want to have related to you?

Hint: It’s not AI content.

Step 4: Reflect on why you are posting

❌Am I pushing myself or is this content harming my positioning? Will it make me look less professional? Is my post getting me closer to my professional goal?

The most important job of good content is to build trust with your audience. People don’t want to work with the best - they work with people they trust.

Step 5: Consistency.

When you decide on how you want to show up online, do so consistently.

There is enough chaos going on in the world. Honoring expectations and showing up periodically goes a long way in the content world.

Bottom line: you don’t have to share everything to create trust online. But whatever you choose, try to keep a professional consistency.