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While we’re all chasing the algorithm, this creator is chasing F-U-N.
And honestly? That sounds a lot more sustainable than the content hustle we’re being sold online.
Most people don’t struggle with consistency. They struggle with liking what they create.
(me included 🙋🏼♀️)
Because can you really show up week after week if you’re burned-out of your own content?
The more I study online creators the more I realize the importance of being aligned.
All the frameworks and content calendars in the world will not help if you don’t love creating content.
In a recent interview, Milly Tamati (founder of Generalist World) mentioned she posted every work day for over 1000 days. Not because she was following a strategy - but cause she genuinely enjoys creating her posts.
And people can feel that.
Her LinkedIn post are a joy(!) to read.
You can literally feel her energy through her words.
This week we look deeper into her approach, which can be applied to anybody at all follower stages, all mediums, and all levels of introversion.
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Framework #32: Build in Public (without collapsing in silence)
inspired by Milly Tamati, founder of Generalist World
Building in public isn’t new.
But the way creators do it varies a lot.
At its core, it means sharing your journey while you’re still in it: quick reflections, short updates, intentions, learnings, experiments.
It’s a content format that is not about ‘being the expert’ but more ‘being-a-human-sometimes-hidding-under-a-blanket-other-times-over-the-moon-excited’. In a time where scrolling AI content on LinkedIn just feels exhausting, a personal memo is a refreshing format: raw, unpolished, unfiltered.
Why this works
When I look at my own content consumption behaviours, I’m most drawn about the messy parts. Because it is so relatable!
The more I think about how I want to build a real connection with people, I see this two avenues:
audio and video → These formats are still high-effort. Fewer people stick with them, which makes consistency a strong signal. The commitment alone builds trust and authority.
writing from lived experience → the only format no one else will be able to copy. We all see the world through the lens of our experiences. I love to throw my experience out there and hang out in the comments section to read the journey of other people. This may just be my favourite part.
Back to Milly
Milly is the founder of Generalist World, a community for people who don’t fit in the conventional career boxes.
My two favourite examples of her building in public include:
Flat out asking for speaking gigs on LinkedIn. Milly became a booked speaker by talking about the goal before it was true, and letting is all witness her journey. She publicly stated that she wants to be a speaker, shares her milestones and repeat the messaging consistently. That’s intentional visibility right there.
Rage BuildingTM her own cycle-syncing app Milly openly shares a real-time experiment: She noticed a problem she has, got frustrated and built her own app to solve it. GO MILLY. I mean, besides her post, I just love the app too. And I even that this may have been a sponsored post. (FYI Her app is still live!)
So here is a thought: you don’t need to go all in Milly style. But what would it look like if you shared a memo, a failed experiment, something you are reflecting on doing more of next year? Not a polished post. But a quick glance behind the scenes.
Keep up the audacity,
Laura
