Audacious Introverts: Dominate the Algorithm

I am always up for a good challenge.

Six months ago, I signed up to write daily on LinkedIn for 30 days.

You see, I didn’t believe the first thing you need to do as a new solopreneur is have a website (I still don’t have one 😅 , prove me wrong?)

Since that challenge, many things have happened:

• I connected with amazing people who helped me land my first freelance opportunities

• I connected with my first personal branding client

• I find myself on panels, giving webinars (more on that later), and building the Audacious Introverts brand (that you are part of! 🤩 )

So naturally, I kept going, posting, connecting.

But does a successful LinkedIn content strategy come about?

Optimize for your audience, please the algorithm.

Is what Richard van der Blom preaches.

He and his team released a massive LinkedIn algorithm report in the wild to get behind once and for all the newest algorithm changes, how to smooth the unpredictable algo mood and content strategies that favorably support your distribution.

(note: I have’t read the full report, but the free advice is GOLD🥇)

Human-human connection is more important than ever

Unsurprisingly, I know.

The amount of content on the platform is increasing, as more people gain access to shortcut tools to create and write.

But what will actually move your needle?

Here are my highlights straight from the report findings:

• LinkedIn is now a mobile-first social platform. Optimize for the mobile experience with smart formatting and optimized mobile image sizes.

• The most algo favourite posts are: video - carousels - text+image. PS. Polls can do pretty well too!

• Authenticity WINS: more personality, less perfection.

• Carousels are a strategic format to build thought leadership: they create credibility, trust and dominate attention.

So let’s have it, take your content for a spin with carousels 🎠 

Don’t know how?

I am giving a free workshop on Carousels tomorrow → You are still in time to register here, would love to see you there!

Keep up the audacity,

Laura