Audacious Introverts: Build Lasting Businesses

I jumped into freelance life knowing very little about digital marketing.

I even bought a book, but honestly, it didn’t teach me much.

What really drew me was a different way to approach digital marketing:

Writing online. Creating Content. Building a community.

My learning brain lit up.

In my first month as a solopreneur, I took the path less traveled.

• I prioritized learning over earning.

• Studying how successful solopreneurs and creators built their brand

• Understanding how a unique story sets you apart

There are many business models for writing online that I didn’t even know existed.

The good thing about the internet, newsletters, and ChatGPT is that one can distill frameworks, strategies, and principles from successful creators who are shaping the digital business rules.

But the best way?

Learning from creators firsthand.

Last week was the Kit’s Creator Business Summit - a virtual event on timeless business strategies for creators (aka things I’m stealing from smart creators and applying to my own one-person business)

Not to mention, a killer lineup including Amy Porterfield and Kate Bourgoin

The common thread of the conference? Personalization.

Here is one idea that stuck with me from each session:

Katelyn Bourgoin – People buy to get a job done.
Understand the context of your customer to create products that serve them.

Stu McLaren – It’s not about the content. It’s about the result.
People don’t want your knowledge. They want what your knowledge helps them achieve.

Amy Porterfield – Your welcome email sequence should be about them, not you.
Nurture new email subscribers with empathy, not info dumps.

(*reminder to set up my own welcome email, ejem)

Nathan Barry – Your audience holds the content ideas.
Ask about their struggles. Turn the answers into content. Grow your email list by being useful.

Rinse and repeat.

Pat Flynn – Define the problem better than they can.
If you can name what your audience is stuck on, they’ll trust you to help them move forward.

Weekly Highlights

Own the Inbox Summit - hosted by Beehiiv
Taking place this afternoon 18h CEST!

WOW - this creative infographic-carousel from Emanuel Bagerakis sets the bar high for visual content on LinkedIn.

This podcast episode featuring Grace Andrews emphasizes consistency and experimentation for long-term (personal) brand building.

Keep up the audacity,

Laura

Partner disclosure: Note that some links in this post are affiliate links, which means if you click on them and make a purchase, I may receive a small commission at no extra cost to you. I only recommend products that I use and love 💜