A Year To Be Bad

This is Steven Bartlett's Testing Year framework.

He recently shared this advice in response to the question whether or not to start a podcast. I think it would work for starting to post on LinkedIn, too.
Or a newsletter.

But why do we struggle to be a beginner again? What is stopping us from experimenting?

Being a beginner is one of the hardest things you will do. Many people are not willing to take that risk.

Imagine a successful writer that has published numerous newsletters, books and is currently writing for one of your favourite magazines. What if she never started writing at all because she thought she was no good at it?  Wouldn’t we, the readers, be missing out big time?

The reality is that at the beginning, nobody will really notice. But do this consistently over a year, and you will improve that skill and learn a ton in the process.

BUT importantly: You will out-deliver people who are too afraid to commit to consistency.

How to do this?

1. Figure out the platform. Choose one in the beginning. When I started as a freelancer, I used LinkedIn.

2. Test what topics resonate most with your audience (and yourself!!). This is the hardest and most cringy part, because content missfit can feel extremely uncomfortable.

3. Don't judge, just analyze. Observe, learn, and redirect your content ship.

And last but not least, deliver.